Theme: 2024 Guizhou Liquor Enterprise Development Roundtable
"Maintain integrity and innovate to jointly protect Guizhou liquor brands, and gather wisdom and strength to expand advantageous industrial clusters." From May 26 to 27, the 2024 Guizhou Liquor Enterprise Development Roundtable was held at Moutai International Hotel as a review and plan for the development of Guizhou liquor industry.capripokerroomThe annual important meeting, the Guizhou Liquor Enterprise Development Roundtable has attracted much attention from the industry.
At the "Liquor Industry Exchange Reception" held on the afternoon of May 26, Nielsen Senior Research Director Su Weina shared it.
Su Weina said that the survey results in the first quarter of this year show that under the pressure of economic downturn and rising food prices, consumers are more rational about future consumption, and more and more price-sensitive consumers are coming. Consumers are adjusting their consumption patterns to adapt to the changing market environment and financial conditions. By controlling overall consumption, using mobile apps to obtain discount information, shopping online to obtain more favorable prices, and paying more attention to product performance.
Focusing on consumption in the wine industry, she believes that price differentiation, diversified channels, and deep scenarios will be the three major trends in the future development of the wine industry.
In terms of price, consumption levels tend to be polarized, which is reflected in the packaging, which is reflected in the fact that gift boxes must be of high quality, and it doesn't matter if you drink the bottle of wine yourself. She pointed out that in 2023, the light bottle wine market will be very lively, with light bottle wine appearing in all price bands, and almost all famous wines have also joined the competition for the light bottle wine market. According to data from the China Liquor Industry Association, in 2013, sales of light bottle wine were approximately 35.2 billion yuan, reaching 114.6 billion yuan by 2022. It is expected that it may exceed 150 billion yuan in 2024. The light bottle wine track is worthy of attention.
In terms of channels, there is a gradual shift to 020, and emerging channels such as alcohol e-commerce are dispersed. She pointed out that users in the thousand-yuan price range prefer to purchase products through offline channels, especially tobacco and alcohol specialty stores and mid-to-high-end restaurants, with a significantly higher purchase ratio than those.capripokerroomUsers in his price range are opportunities for channel expansion in the future and can be continuously cultivated in the future; while in terms of low-priced products, the proportion of instant purchases is relatively high.
In terms of scenarios, traditional consumption scenarios face new challenges and opportunities, especially wedding banquets. The number of marriage registrations in 2022 will drop to 6.83 million pairs, which has been declining for nine consecutive years, although registrations in 2023 will increase by 84% compared with the previous year.capripokerroom.50,000 pairs, but the decline in the number of young people, the number of marriageable people is larger than the number of women, the postponement of the age of first marriage and the change in young people's attitudes towards wedding banquets have made wedding banquets face great challenges.